Gruppo ARAV
HISTORY
Arav Fashion was founded in 2002 with the launch of Silvian Heach, a womenswear brand with a clear and ambitious philosophy: to create accessible, stylish and easy-to-wear clothing.
From its very first year, Silvian Heach achieved immediate commercial success, enabling its two founders – Mena Marano and Giuseppe Ammaturo – to lay the foundations for the brand’s expansion in Italy and abroad through significant retail development based on a franchising model.
In 2009, Silvian Heach Kids was launched, marking a new challenge for the Group. The childrenswear line is dedicated to children from 1 month to 16 years old.
In September 2011, the Arav Group launched a web & social media project encompassing several digital platforms and extending across all the brands in its portfolio. The project includes websites, e-commerce, and social media channels (Facebook, Twitter, YouTube and Instagram) and continues to evolve and expand.
In 2012, following a licensing agreement between Arav and the British automotive company, the Aston Martin baby fashion collection was officially presented at Pitti Bimbo. The exclusive clothing project, inspired by British style, was created for children from 1 month to 16 years old.
In the following years, the Arav universe continued to expand: in March 2014, Silvian Heach entered the eyewear sector for the first time, launching a complete collection of optical frames and sunglasses, while the SS15 season marked the debut of the new SH line. Today, more than 10 years after its establishment, the Arav Group aims to consolidate its position in both the womenswear and childrenswear markets, while continuing to strengthen its international presence.
In 2016, the Arav Group continued its growth journey with John Richmond, taking on the production and distribution of the London designer’s collections.
In 2017, the Group further strengthened its licensing strategy and expanded into the world of jewellery and bijoux with new projects.
In 2019, the foundations were laid for new lines and collaborations planned for 2020.
MISSION
Determination, teamwork and passion. A versatile approach to fashion, designed to appeal to different audiences and needs. Easy-to-interpret, accessible moods created for different women and different occasions. These are the three pillars of the Arav Group’s philosophy, which have remained unchanged since its foundation.
Arav has always focused on a strong sense of corporate identity, applying its values and vision throughout every stage of the creative, production and distribution process. Thanks to these enduring principles, the Group is able to offer high-quality products that remain in step with current trends, while responding quickly and effectively to the challenges of an ever-changing market.
For Arav, every evolution of the fashion system represents a strategic opportunity for improvement, inspiring new energy and determination for future growth.
PHILOSOPHY
"It all began in 2002, when we started out as a small family business producing and distributing womenswear. Although the company has grown significantly over the years, the idea at its core has remained unchanged: the customer is always at the heart of everything we do. We work to create value beyond profit, placing resources and the environment at the centre of our strategic approach and constantly striving to improve. It is essential for us to convey the idea that our fashion feels right to wear. Our goal for the future is not to change the way our customers see themselves, but to enhance their individuality and make them feel distinctive, beautiful and intriguing."
Mena Marano - Giuseppe Ammaturo
