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History group


Arav Fashion was founded in 2002 with the Silvian Heach project, a female fashion brand with clear and ambitious philosophy: creating affordable, stylish easy-to-interpret clothes. From the very beginning, Silvian Heach has recorded an immediate commercial success, which allowed the two founding members - Mena Marano e Giuseppe Ammaturo - to lay the bases for the diffusion of the brand in Italy and abroad through a substantial retail development with the franchising formula. Silvian Heach Kids was born in 2009, thus being a new challenge for the Group. This line is dedicated to children from 1 month to 16 years.

In September 2011, Arav Fashion launched a web & social project that includes various digital platforms and it is extended to all the brands in the portfolio, which includes website, e-commerce, social channels (Facebook, Twitter, Youtube, Instagram) and it continues to grow and develop itself.
Silvian Heach

In 2012, after having obtained a license agreement signed by Arav with the British car manufacturer, the baby fashion collection Aston Martin was officially presented at Pitti Bimbo. It was an exclusive British spirit clothing project, dedicated to children from 1 month to 16 years. In the following years the Arav Group continued its expansion: in March 2014 Silvian Heach entered the eyewear sector for the first time, proposing an Eyewear collection, made up by eyeglasses and sunglasses, while the SS/15 season marked the great debut of the new SH line.

Today, after 10 years from its birth, the Arav Group looks forward to reinforcing its position in the global market, both for women's and kids' segment and, at the same time, it tries to increase its precence abroad. In 2016 Arav Fashion went on its growith with the brand John Richmond for the production and the distribution of the London stylist's collection. In 2017 the Group boosted up its strategy in matter of licenses and new projects, by entering the world of jewels and bijoux.